Freelancer.com, the world’s largest freelancing marketplace, recently released new figures revealing a surge in freelance creative writing jobs, growth in business marketing activities, and an increase in on-site photography and videography gigs.
The Fast 50 Q2 2023 report, a quarterly dataset ranking the fastest growing and falling jobs on the platform, analyzed over 280,000 jobs posted to Freelancer.com between April and June 2023. According to the data, the fastest growing freelance jobs by percentage growth in Q2 2023 were:
- Creative Writing – up 58% (from 1,868 to 2,961 jobs)
- User Interface Design – up 52% (from 2,017 to 3,075 jobs)
- Twitter Marketing – up 41% from (1,650 to 2,334 jobs)
- Photography – up 40% from (2,101 to 2,945 jobs)
- Writing (Microsoft Word) – up 38% (from 3,175 to 4,401 jobs)
The report also found that business marketing activities were on the rise, with jobs in Twitter marketing, Facebook marketing, and SEO all seeing significant growth. Additionally, there was an increase in demand for on-site photography and videography gigs, as businesses look to capture and share their stories in a more visual way.
These findings suggest that the freelance market is continuing to grow and evolve, with businesses increasingly turning to freelancers to help them with a variety of tasks. As the world becomes more digital, the demand for creative and marketing skills is only likely to increase, creating new opportunities for freelance writers, designers, and marketers.
What does this mean for freelance writers?
The surge in freelance creative writing jobs is good news for freelance writers. It shows that there is a growing demand for their skills, and that businesses are willing to pay for high-quality writing. This is an opportunity for freelance writers to showcase their talents and build their careers.
If you’re a freelance writer, there are a few things you can do to take advantage of this trend. First, make sure you have a strong portfolio of your work. This will help you attract potential clients and show them what you’re capable of. Second, be sure to network with other writers and businesses in your industry. This will help you stay up-to-date on the latest trends and find new opportunities. Finally, don’t be afraid to price your services competitively. If you’re offering high-quality work, you should be able to charge a premium.
“AI can’t replace creativity yet. While workers and businesses are benefiting from productivity gains offered by generative AI, the data suggests that the technology in its current form isn’t able to replace creative work. We saw a similar trend occur in the first quarter of the year, as creative design jobs were flourishing despite interest for generative AI tripling,” said Matt Barrie, Chief Executive at Freelancer.com.
