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In today’s competitive talent landscape, a robust recruitment strategy is crucial. A recent TATech webcast delivered by Public Insight and our client, Talivity highlighted how leveraging market data can significantly empower your recruitment efforts for 2026. The presentation, which is recapped below focused on using competitive benchmarking, KPI analysis, and sentiment tracking to make smarter, more informed decisions.

The webinar was led by industry experts: Peter Weddle (CEO, TA Tech), Jodie Cherry Roth (Sr. Director – Consulting, Talivity), and John Julio (Chief Operating Officer, Public Insight).

Building a Strong Foundation

A a strong recruitment marketing strategy begins with solid market