Crafting Job Advertisements That Convert Qualified Applicants

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I’ve written many job ads over the years. When I worked at job boards, clients were often more than happy to leave composing the ad up to me. I’d like to share some of what I’ve learned about creating job postings that turn candidates into applicants.

A Better Approach to Job Postings Find the Right Length

Early job postings grew out of the print classified ad model when people usually paid by the word or line and used abbreviations to save a bit. Now the rules have changed. Flesh that thing out! Take the time to write complete sentences instead

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