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Katya Laviolette, Chief People Officer at 1Password, joins Rob to unpack how the company scaled from a scrappy, consumer-first startup to a 1,500-person B2B security powerhouse. She shares why shifting from B2C to B2B hiring isn’t just about adding new roles—it’s about evolving core competencies. Katya also explains how her team uses “anti-recruiting” to scare off the wrong candidates, why the “Apply Now” button is dead, and how being brutally honest during the hiring process actually leads to better retention. Plus: why every company is a train ride, and you don’t have to ride the whole way.
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