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This week’s episode of The Next Step is hands-on. Like really hands-on.
I grabbed a real biotech company (Sarepta—no connection to them), found a role they’re actively hiring for, and used AI tools—ChatGPT and Apify—to reverse engineer exactly what content would help them attract the right person.
We scrape the career site.
We analyze LinkedIn posts.
We upload a real candidate profile.
We build a content plan in minutes.
And the best part? It’s all stuff you can do today.
And you can do it in minutes.
If you’ve ever felt stuck wondering what your next recruiting post should say—or how to make your employer brand actually useful—this