Can AI Reduce Unconscious Bias?

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Quick question: When you’re choosing between final candidates, what do you rely on most?

If you said “gut feel” or “instinct” – you’re not alone. Most recruiters and hiring managers do the same thing.

But here’s what behavioral science tells us: that “gut feel” is actually unconscious bias in disguise. And it’s costing you great hires while letting poor fits slip through.

The good news? You can fix this today using AI tools you probably already have access to.

I just dropped a new episode of The Next Step showing exactly how to use ChatGPT (or Claude, or Gemini) to build a bias-resistant hiring

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