Career experts project that 80% of recruiting will be virtual for the foreseeable future, so it is critical that employers can make the most out of online recruiting events – whether that’s an hour-long “speed dating” style interview event or a multi-day career fair. After all, candidates are interviewing employers just as much as they are interview them.

According to Splash, an event marketing platform that helps HR teams host internal and recruiting events, here are some of the most common pitfalls to avoid with recruiting events:

1. Skimping on your event materials: Not investing in high-quality event branding is a mistake. Banners, swag bags, virtual backgrounds — now is the time to immerse your candidates into your brand and get them excited about your company.

2. Not tracking attendee data: It can be hard to tie hires back to a recruiting event, but you need that data to know what’s working. An easy way to make that happen: Use an event marketing platform that integrates with your applicant tracking system.

3. Swarming candidates with recruiters: If you’re hosting an interview event, it’s hard to bypass this, but try to avoid focusing too much on the recruiter/candidate interaction. Instead, have executives or team leads attend so candidates can get a genuine feel for how it would be working for them.