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Appcast’s new solution, Appcast Brand Ads, engages and nurtures talent on social media platforms and proves the “halo effect” of brand advertising on recruitment marketing outcomes
Appcast, the leading recruitment marketing platform powered by programmatic, today announced the launch of Appcast Brand Ads, the recruiting industry’s first brand marketing solution that tracks to the hire. This innovative solution enables employers to engage people on social channels where they spend vast amounts of time. By bringing Appcast’s programmatic technology to social media channels, Appcast Brand Ads allows employers to scale and optimize recruitment campaigns while tracking performance from impression to hire.