AEG Launches New Employer Branding Campaign

AEG, the world’s leading sports and live entertainment company, today launched its latest employer branding campaign that focuses on individual employees and their personal experiences working at the company.

The campaign “Leave Boring Behind,” highlights one of the company’s core value propositions — a job that lets you live your passion — and provides an authentic behind-the-scenes look at what it is like to work in one of AEG’s business divisions – venues, music, sports, global partnerships, and ticketing.

AEG launched the campaign to attract talent to the variety of career opportunities available at the company and promote its inclusive and welcoming culture.

“Working at a job that lets you live your passion is one of the things that makes AEG such a great company to work for,” said Marla Anderson, VP of Talent Acquisitions at AEG. “Our employees are at the heart of everything we do, so what better way to showcase the exciting career opportunities at our company than to have them share what it’s like to work here.”

The integrated campaign will run across a variety of social and digital channels and consists of display ads that highlight the company’s venues, sports franchises and music events, 60-second spots that showcase individuals and their jobs, and 10-second video ads and key visuals that reveal what team members love most about their job and the company.

“The campaign is launching at a time when the live events industry is growing and we are expanding our workforce to meet that demand,” Anderson adds. “In addition to attracting new talent, we are focused on strengthening our culture of belonging and empowering our employees by offering a variety of training and development opportunities so they can fulfill their goals both personally and professionally.”

About AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments:

  • Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, an extensive portfolio of clubs, theaters and other music venues, concerts and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival;
  • Venues and Real Estate, which develops, owns and operates world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London;
  • Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin;
  • and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships.

Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually.

More information about AEG can be found at www.aegworldwide.com.


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