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Quick question: When was the last time you read a LinkedIn post from a recruiter and thought, “Wow, this person really gets our industry”?
Yeah, me neither.
Here’s the problem most of us face: We’re trying to attract specialized talent (engineers, developers, nurses, etc.) but we don’t have deep expertise in their fields. So we end up writing generic “join our amazing team” posts that make everyone’s eyes glaze over.
But what if there was a way to create expert-level content for ANY industry, even if you know absolutely nothing about it?
In this week’s episode of The Next Step, I walk through exactly