You’re Sitting on a Goldmine (And Don’t Even Know It)

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This one started with a truck driver survey, and turned into an AI-powered insight engine.

You know those little pulse surveys you send out? They might be more powerful than you think. In this week’s episode of The Next Step, we unpack how a single weekly text to drivers unearthed a ton of untapped strategic value.

With a little AI and a lot of curiosity, we turned 13 lines of feedback into operational insights that could impact recruiting, operations—even customer relationships.

This one’s for every TA leader or employer brander who’s ever thought, “I know there’s something in this data—I just don’t know

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