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Just keep these in your pocket for when your boss asked you why investing in employer branding is more than just a “nice idea.”
1. YOUR RECRUITMENT COSTS BECOME GROWTH CAPITAL
When your employer brand works, candidates come to you. Paid channels and agency dependencies drop 20-30%. That’s not just saved budget—it’s newly available growth capital that can be deployed toward product development, market expansion, or customer acquisition. Companies with strong brands literally spend less to hire more.
2. FILLING OPEN ROLES TURNS ON REVENUE
Every week a key role sits unfilled, product launches slip, customer issues fester, and revenue opportunities evaporate. A differentiated