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Programmatic advertising is nothing more than computers instead of people making decisions about what ads to run when and for how much money. Typically, humans used to (and often still do) decide that an ad for an engineer in Dallas should run on job boards A, B, and Z from a certain date until a certain date and with a cost-per-click (CPC) of $X. With programmatic, the machines make those decisions.
Today’s guest, Kenny Wright of Advantage.ai, walks us through the accidental creation of the company and explains the benefits of programmatic advertising for employers who are hiring at scale. Spoiler