Hiring senior medical professionals can be an equally daunting task, since few are open to jumping ship later in their careers, especially if doing so requires moving to a smaller company. The solution: Invite prospective hires to a cocktail party with executive leaders, who can then schmooze with their guests while describing the unique benefits of the work environment.
“We’re able to tap into a pipeline of people who are already in our backyard and generate interest in a casual setting where both parties can see if there’s a fit,” says Nicole Hedrick, CHRO at the Duke Clinical Research Institute in Durham, N.C.