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Not a day goes by that I don’t talk about employer branding. With unemployment below 5 percent, recruiting is tougher than ever, and having a great brand is imperative for companies who want to attract the best talent to their organization.

Sites like Glassdoor, Indeed, Comparably, Twitter and about a dozen others are really important to monitor for that reason. One bad review can be the difference between winning and losing. In fact, an iCIMS survey recently said almost half of Millennials have turned down job offer because of poor anonymous employee reviews online.

That’s why I’m recommending Ratedly.com to employers … and they’ve even hooked me up with a discount. Use coupon code “RecTech” for 20 percent off today.

Checking over a dozen anonymous employee review sites everyday is a serious pain in the neck. You have to do it though, because no one wants to get caught flat-footed when their CEO comes through the door and asks about a bad review.

Ratedly is like LifeLock for your employer brand.

Instead of manually going to all the review sites yourself everyday – and they’re growing in number, by the way – Ratedly automates the process and gives you your life back. And email alerts mean you don’t even have to go to the site to benefit from it.

And because I’m close to the company, I can tell you they have some really cool analytics solutions coming out in the near year. Yep, deep learning is coming to your anonymous employee reviews.

So, check them out at http://ratedly.com. And use coupon code RECTECH to get 20 percent off your subscription … for life. The cost for Ratedly.com is only $147/month, but everyone likes to save a little cash when they can.

-Chris Russell, RecTech Media