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To attract and convert top talent, your career site must be more than just a place to search jobs. It needs to be a rich, authentic destination that clearly answers the candidate’s core question: “What will my life be like if I work here?”
On top of that, candidates are now using AI to ask those questions so its imperative for employers to provide answers for the search engines to crawl which now includes sites like ChatGPT and Perplexity.
With that in mind we came up with five content pieces that are essential for building a compelling and effective