#121- The LinkedIn Content Strategy That Built a Recruiting Agency from Scratch

Episode Summary Scott Smith didn’t come from recruiting. He came from sales leadership in the material handling and industrial automation space, the people who supply the supply chain. After nearly a decade building and scaling go-to-market teams, Scott and his co-founder Cameron realized that the hardest part of growth wasn’t strategy. It was getting the right people in the right seats. That realization led them to launch Henry North, a niche recruiting firm serving the very industry they’d spent their careers in. What happened next was remarkable. In their first year, Henry North cleared seven figures in revenue, without either

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