This is a preview. View original post on this site
I disagree with much of the employer brand industry.
❌ It doesn’t have to take months to build an effective employer brand.
❌ Smaller companies can take more advantage of their brand than massive ones.
❌ A brand only starts with recruiting, but grows the entire company.
❌ If you are hiring, there’s no valid reason to wait to start the brand project. None.
❌ Brands aren’t stone tablets. They are directions and are adjusted as you succeed.
❌ CEO’s don’t have to be involved. Or care.
❌ Brands that doesn’t show measurable value aren’t really brands. They are wishes.
Employer brand is actionable, strategic, and immediate. Don’t