85% of recruiters rely on email as the top channel for reaching out to, and interacting with, potential hires. Recruiting emails are your first, and sometimes only, means of contact with potential candidates, so it’s important to get them right.
While email templates can be a powerful time-saving secret weapon for busy recruiters, they must be carefully calibrated to meet the individual needs of the candidates. A study by IBM reported that more than 1/5 of all job candidates don’t feel well-informed during the hiring process, which contributes to a poor hiring experience. If your emails are leaving out crucial details or are perceived as formulaic, the candidate may start to feel more like a burden than a valued potential employee.