10 Creative Sourcing Tactics from Top Companies

1. IKEA’s self-assembly sourcing strategy

Global furniture brand IKEA is well-known for its DIY products and its famously scant assembly instructions. In 2012, the company’s Australian branch turned both into a hugely successful recruiting channel, adding a subtle job advertisement—titled “Cäreer Instructions,” with directions to “assemble your future”—into the packaging of every product.

When customers discovered the advertisement inside their purchases, they shared it with friends and family, creating a viral word-of-mouth effect—and a brand new recruitment channel. All told, the campaign cost $0 in media spend and postage costs, while generating 4,285 new applications and 280 hires for IKEA’s Australian megastores.

READ THE REST ON THE GOOGLE HIRE BLOG


Subscribe to Recruiting Headlines

* indicates required

RECRUITMENT MARKETPLACE


»Recruiting Webinars


»Recruiting Jobs


»Free Rejection Email Templates


»Text Recruiting Solution


»HR Podcast Directory


»Recruiting Newsletters


»Post your jobs 100+ Job Boards


»Remote Tech Jobs


»Career Site Audits


»Recruiter Ebooks

shares