10 Creative Sourcing Tactics from Top Companies

1. IKEA’s self-assembly sourcing strategy

Global furniture brand IKEA is well-known for its DIY products and its famously scant assembly instructions. In 2012, the company’s Australian branch turned both into a hugely successful recruiting channel, adding a subtle job advertisement—titled “Cäreer Instructions,” with directions to “assemble your future”—into the packaging of every product.

When customers discovered the advertisement inside their purchases, they shared it with friends and family, creating a viral word-of-mouth effect—and a brand new recruitment channel. All told, the campaign cost $0 in media spend and postage costs, while generating 4,285 new applications and 280 hires for IKEA’s Australian megastores.

READ THE REST ON THE GOOGLE HIRE BLOG

See also  Scrape Facebook Groups with this Free Extension

Subscribe to Recruiting Headlines

* indicates required

RECRUITMENT MARKETPLACE


»Convert Your Career Site Visitors with Dalia


»Hire Quality Talent Faster with FastTalent


»The Diversity Job Board


»Free HR Software Advice


»RecTech PR Newswire


»HR News


»Job Board Directory


»Recruiting Newsletters


»HR Tech News


»HR Freelancers


»Jobs with Relocation Assistance


»Recruiter Ebooks