(Editor’s Note: Today’s post is brought to you by our friends at Kronos, a global provider of workforce management and human capital management cloud solutions. For the second consecutive year, Great Place to Work has put Kronos on its list of the 50 Best Information Technology Companies to work for in India. Congratulations! And enjoy the post.)

“I’m looking for the talent of tomorrow.”

Truer words have never been spoken. One of the things I enjoy about the Time Well Spent cartoons from our friends at Kronos is the subtle humor regarding our profession. We know in human resources there are some “I’ve seen it all” moments. While there’s some humor in searching for talent in the local hospital nursery, there’s a tinge of reality that comes along with it.

I had lunch with a friend of mine in the executive search industry recently. He keeps asking the question, “Where are the next HR rock stars?” The question applies to many positions. I can see HR leaders being concerned about where they are going to find the next C-suite leader.

And frankly, that concern probably extends beyond the senior management team. Where’s the company’s next top salesperson? Or where is the next customer service guru – you know, the employee who customers ask for by name?

Recruiting is no longer a function that can wait for the job opening to occur or the signed requisition to show up. For organizations to hire the best talent, they must constantly be looking. And let me add that organizations need to start developing strategic partnerships with schools, colleges, associations, and professional groups. They need to show an interest in developing talent, not just hiring someone.

Finding the talent of tomorrow means planning and making investments today. Because candidates will remember the organization’s support. It’s positive brand recognition.

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