Children’s Mercy Hospital in Kansas City felt that the medical jargon common in its job listings was confusing or off-putting for candidates. The hospital got plenty of applications (more than 31,000 in one year for just 1,552 open positions), but the dropout rate in the application process was 40%.

The recruiting team was worried it was missing out on good people, who either gave up on their application or simply applied for the wrong job. To bypass the jargon and help candidates find their fit, the team decided to turn the job search on its head — by getting recruiters to pair candidates with roles instead.

The Introduce Yourself program allows candidates to record a short video interview. In it, they respond to two prompts: “Tell us about your background and experience” and “What would you like to do for Children’s Mercy?”

From there, the recruiting team reviews the videos and recommends roles that seem like a good fit, taking the guesswork out of the search.

For 3 more company stories read this post on the LinkedIn Talent Blog.