No matter what kind of small business you run, you deal with marketing and sales challenges. Attracting new audiences, building customer relationships, and effectively communicating with potential and current customers are just a few examples of the day-to-day tasks you are faced with. And whether you sell goods or services, the challenges will only become more significant and complex as your company grows. 

If you’re realizing that you need help navigating these challenges, or if your company is growing at a rate that suggests you will need help soon, hiring outside workers can be the most cost-effective way to go. Not only does it save you money on overhead expenses, but you can find top-notch freelancers who possess the skills, knowledge, and experience to help your company move forward. 

Here are some of the most important freelancers to consider when it comes to improving your marketing and sales:

Business Coach 

First of all, if you’ve never met with a business coach, that’s a good place to start. A qualified business coach will be able to take stock of where your business currently is. They can identify your strengths and weaknesses and help you figure out how to implement your ideas and accomplish your goals. Plus, they can serve as a source of great support, encouragement, and wisdom. 

HTML Developer 

Any business coach is likely to tell you how important a professional website is for your business. Online sales are increasing each year, and many consumers find local businesses on the web. HTML code is the foundation of every website out there, which is why it can ultimately save you time and money to hire an HTML developer. A capable HTML developer will be able to quickly produce a powerful site with just about any features you want. Offering your audience a quality, user-friendly site will likely result in more sales. 

Marketing Plan Writer

A professional marketing plan writer can also prove valuable to your team. While a business coach will typically help you with your marketing plan on a surface level, a marketing plan writer can help you come up with more of a detailed strategy. For example, they will be able to go through the “4 Ps” with you (Product, Price, Place, Promotion) and help you determine an ongoing plan so that you continue to work toward marketing goals. 

Social Media Manager

Social media is one of—if not the—most important mediums for small business marketing. Sites like Instagram, Facebook, Twitter, and more must be used strategically if you are to reach your marketing and sales potential. A social media manager can help you develop and implement those strategies. They will know how to help you better engage with your audience through posts, sharing, messaging, and so on. 

Social Media Influencers

Influencers are people who have a significant number of followers on social media sites. Companies of all sizes can benefit from hiring social media influencers to promote their products or services because their followers care about what they think. So if you sell lip balm, for instance, an influencer could make a video of them using the lip balm and discussing what they like about it. 

Best Place to Find Freelancers

Now that you know which sales and marketing jobs can help your business the most, the next step is to decide where you want to search for the best freelancers for these jobs. When it comes to filling temporary jobs, most employers turn to superior online hiring platforms like HR Lancers. Depending on what your business needs, you can find freelancers for different scopes of work, such as complex projects and longer-term gigs.

Marketing and sales are the lifeblood of any business. Consider bringing in outside help from a business coach, HTML developer, marketing plan writer, social media manager, and/or social media influencer. Building a team of freelancers can help your company reach new levels of success—all the while saving you time and money.