Posting a job and recruiting are not the same thing. A job posting puts your opportunity in front of people who are actively searching. Recruiting takes the process several steps further by proactively finding, contacting, screening, and engaging qualified candidates — including people who may never apply on their own.

For companies struggling to find the right talent, that difference can have a major impact on both time-to-hire and quality of hire.

Posting a Job Is Only the First