The New Niche Job Board Targets Active and Passive Tax Candidates
PLEASANT, S.C., January, 2016. TaxTalent, the career and leadership development portal for tax professionals announced the launch of TaxJobs.com, a niche job board connecting employers with top tax professionals. The original TaxTalent job board, which has operated since 1999 will be replaced by the new TaxJobs brand and the newly developed platform. TaxJobs will remain integrated in TaxTalent as part of the overall membership experience.
According to Tony Santiago, president of TaxTalent and the founder of TaxJobs, the launch of the job board represents a new era in online employment marketing. TaxJobs focuses on employers that are forced to market their open tax positions themselves to active candidates but also need to target and engage the harder-to-reach, passive tax candidates – a market that rarely responds to generic job ads or employer driven application systems.
“TaxJobs is unlike any other medium for capturing more qualified tax professionals,” says Santiago. “We know active tax candidates make up the minority of the tax population so we have developed TaxJobs as a leading-edge source that attracts and engages the more highly valued, passive tax audience.”
Santiago explains how TaxJobs reaches the passive talent pool in four unique ways:
- TaxJobs guides employers on how to write more effective candidate-focused job ads specifically targeted to the nuances of the tax audience.
- TaxJobs leverages the proprietary TaxTalent database of over 100,000 tax professionals.
- TaxJobs syndicates job ads to tax associations, social media networks and within its own private job agent system which reaches thousands of tax professionals that opt-in for private notifications about open tax opportunities.
- TaxJobs provides guidance on how to improve the candidate pre-application experience. This engages higher quality, more passive candidates that are likely to respond to job ads.
“The reality is, the majority of passive tax professionals would entertain certain career opportunities if they could access the data confidentially. They also must have their questions answered about the position before they have to apply,” says Santiago. “Making strategic shifts in how employers communicate and treat candidates will yield better results.” TaxJobs offers employers a 60 day job posting for $495 with a no-risk offer for job ads that meet a certified benchmark of quality.
“We are focused on creating a better experience for the tax candidates which builds a better employer brand. Success is not about the volume of applicants but the level of their quality,” concluded Santiago.”
About TaxJobs.com
TaxJobs is a niche job board for the tax profession that provides unparalleled Tax Candidate Penetration and Highly Improved Response Rates. For more information, visit www.TaxJobs.com.