From Recruitment Agency to AI-Powered SaaS: The SourceWhale Journey with Tim Hogwood

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In this episode of RecTalk, Nitin Sharma sits down with Tim Hogwood, Co-Founder of SourceWhale, to unpack the fascinating journey from launching a small recruitment agency in 2020 to building one of the fastest-growing recruitment technology companies in Europe. Recorded at SourceWhale’s Shoreditch offices, Tim shares the real story behind how the business accidentally pivoted from agency life into SaaS, why recruiters originally adopted the platform for candidate outreach, and how market shifts forced the team to rethink their product, pricing, and positioning. The conversation dives deep into the evolution of recruitment technology, why SourceWhale moved to a modular product
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