This post was originally published on this site.

Your employer value proposition (EVP) messaging can be well-researched, well-written, and still go unseen. Career sites and employer brand content built to rank on Google don’t automatically get read, understood, or recommended by the AI systems job seekers now use to evaluate employers. Ranked isn’t the same as recommended.

This isn’t a hypothetical shift. Among job seekers who already use AI tools, 96% have used AI specifically to research potential