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Why is it important to engage employees to be employer brand ambassadors? Employee brand ambassadors are crucial for talent attraction because they act as authentic advocates for a company’s culture and work environment, sharing positive experiences through word-of-mouth which builds trust with potential candidates and makes the company seem more appealing, ultimately attracting higher quality talent than traditional recruitment methods alone.
In this episode, Sondra Dryer and Jeff Lackey share the key reasons why employee brand ambassadors are important for talent attraction, including:
Credibility and authenticity: Potential employees are more likely to believe positive experiences shared by current employees
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