Every time I present at a workshop or a conference, I remind all the TA professionals in the room that they spend lots of money on job advertising, employer branding, and recruiting technologies. By some estimates, midsize organizations can spend between $150,000 and $450,000 annually, while large enterprise organizations can spend between $750,000 and $3,500,000+ annually, or more. That covers recruitment marketing to onboarding and is a big annual investment for companies. 

And yet, job candidates don’t care (unless they’re