Your next great hire might not be looking for a job. Here’s why proactive recruiting matters more than simply posting an opening.

You’ve written the job description, posted the position on LinkedIn and Indeed, and waited for applications to roll in.

A few days later, you’ve received plenty of resumes. But there’s a problem: the candidates you really want aren’t applying.

Sound familiar?

This is a common challenge for hiring managers and talent acquisition teams. While online job postings are