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ALTAMONTE SPRINGS, FL, UNITED STATES — Revenue at Craigslist, once the worldwide powerhouse of classified advertising, dropped 20% last year to $302 million, a new AIM Group report shows. While that’s a robust number for many businesses, it’s down 70% since 2018, when it topped $1 billion.
Despite this, Craigslist is still No.1 in revenue and traffic for U.S. horizontal classified sites. Mercari is a close No. 2, and OfferUp, the Seattle-area-based classified site that’s borderline profitable, is No. 3.
“Craigslist is still a major force, but it’s a shell of its peak years,” said Peter M. Zollman, AIM Group founding principal.