CONCORD, Mass., May 06, 2019 — Enterprise recruitment marketing technology leader SmashFly Technologies today announced its first quarter 2019 results. Building on the company’s stellar 2018 momentum, SmashFly recorded its best-ever Q1 and increased bookings year-over-year by more than 200 percent, while growing its presence in Belfast, Northern Ireland and delivering rich, actionable resources to the industry at large.
Adding to an already long list of Fortune 500 customers, SmashFly’s new customers include several of the Fortune 100: a multinational information technology company; a mutual life insurance company serving five million clients; and a diversified financial services group of companies, as well as a European multinational telecommunications conglomerate and more.
SmashFly president and CEO Thom Kenney shared, “In opening our Belfast location last year, SmashFly intensified our commitment to building out an international presence, and with that, our ability to serve global customers. SmashFly and the companies we support are already experiencing the positive results of this strategic move, and we’ve welcomed a number of new clients and team members in just a few short months.”
Global Growth
In the latter half of 2018, SmashFly reached a 12-month hiring goal for its recently opened Belfast office, six months ahead of schedule. By the end of 2019, the company plans to double its product and engineering capacity – as well as add to an international base of marketing, sales and customer support teams – to deliver world-class products to fuel its growing customer base.
“It’s been a thrill to watch the company I founded flourish and power recruiting and talent engagement at the largest organizations in the world,” said Mike Hennessy, SmashFly’s founder, who currently sits on SmashFly’s Board of Directors. “We’re just scratching the surface of the role SmashFly can play in the talent engagement and HR ecosystem, and I couldn’t be more excited to see our teams further expanding SmashFly’s presence internationally.”
Industry Contributions
Earlier this year, SmashFly published its well-respected Recruitment Marketing Benchmarks Report, examining recruitment marketing adoption trends over the last four years. The analysis explored how Fortune 500 companies practice recruitment marketing as an inherent part of their talent acquisition strategies, ranking current use and revealing key takeaways. The research uncovered substantial opportunity for improvement, notably around talent networks. While use of these communities has doubled from 22 percent to 44 percent since 2016, some 45 percent of companies never send out communication post-confirmation, and 95 percent share nothing but generic job postings.
To continue to help its customers and the talent acquisition community at-large increase adoption of talent marketing and engagement strategies, SmashFly announced that it will host its annual conference, Transform LIVE, from June 19 – 21, 2019 at the Revere Hotel in Boston. With a stacked agenda that includes speakers from IBM, Intel, CVS, Delta Airlines, Sprint and The Washington Post, the event promises to spotlight actionable ideas, peer-to-peer networking and an in-depth look at the future of recruitment marketing. Presenters include four-time emcee, Tim Sackett, President of HRU Technical Resources, with keynotes from Kenney; Leon Logothetis, a global adventurer, author and creator of Netflix series, “The Kindness Diaries;” Torin Ellis, a strategic practitioner who partners with companies to identify inhibitors to achieving diversity, equity, and inclusion objectives; and Erik Qualman, the best-selling author of “Socialnomics” and renowned futurist.
Kenney added, “From where we are in 2019, SmashFly remains well-positioned to continue our growth trajectory, working diligently to innovate talent engagement for our customers and the industry in general. SmashFly is helping make a very tangible impact on hiring outcomes the world over, and we intend to carry that mission forward in the months to come with bigger, broader innovation across the talent experience.”