DHL Supply Chain, part of Deutsche Post DHL Group, has announced a new career site and revamped apply process to improve the hiring and retention of warehouse workers across the company’s network, and company execs say the effort is yielding “impressive” results, including approximately 445 daily applications and nearly 32,000 fewer hours spent on administrative hiring tasks this year.

Keeping DHL at the forefront of supply chain excellence, the company launched a broad hiring and retention initiative that leverages increased process automation for its hourly workers, establishes a network of regional recruiting centers and provides more scheduling flexibility for hourly workers.

The program provides visibility into roles across the country and leans heavily into applicants’ desire for a quick and easy hiring process, which starts with the new social recruiting site, http://www.WorkforDHL.com. It is currently available in the U.S., and will launch in Canada during the first quarter of 2019.

“Our customers rely on us to provide talent that consistently meets their needs; and to accomplish that, we apply the same level of operational excellence to talent acquisition and retention as we do in developing supply chain solutions for our customers,” said Tim Sprosty, Senior Vice President of Human Resources at DHL Supply Chain. “Using a combination of innovative thinking and disciplined execution to attract and retain the people our business depends on is resulting in significant benefits.”

A number of initiatives boosting DHL’s innovative hiring and retention processes have improved the quantity and quality of applicants, and reduced the applicant-to-hire timeframe: 

• An integrated hourly recruiting and onboarding system automates every step of the recruiting process, from online applications at http://www.WorkforDHL.com to pre-hire testing to onboarding. In less than one year, the system has already generated more than 52,000 applications, resulting in more than 5,000 newly hired hourly workers to meet the company’s growing labor needs.
• Centralized recruiting centers create recruiting support for sites across the United States. The company invested in seven regional recruiting centers across the country, each using the same systems, processes and tools, with dedicated recruiting resources for high-quality hiring.
• Once on the job, new applicants benefit from enhanced orientation and training, and increased scheduling flexibility. In select markets, this includes the ability to use a mobile app to select shifts that best fit an employee’s schedule.

The site is fairly sparse in terms of content but perhaps they wanted it that way. The ATS is powered by TalentReef and offers mobile friendly job listings.