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Table of Contents Create an exceptional candidate experience. Build a compelling careers page. Showcase employee testimonials. Ask for employee reviews on company review sites. Increase retention of existing employees.
We all know what branding means in terms of marketing: it’s your company’s identity and what distinguishes your business from others in the eyes of customers. You could even say your branding is the “promise” you make to your customers — it tells them exactly what they can expect from your company.
But branding isn’t just about