Done right, it should serve the long-term interest of companies and customers alike.
Tag: Sales and marketing
Lessons in Business Innovation from Legendary Restaurant elBulli
How chef Ferran Adrià and his restaurant team balance innovation with business objectives.
Behind the Boom in Celebrity Brands
Lessons from Kim Kardashian, Ryan Reynolds and more on a major consumer goods trend.
Research: Why People Really Buy Upcycled Products
Creativity is more of a selling point than sustainability.
Integrating Digital Tools into Every Stage of Your Sales Strategy
How to navigate the three phases of identifying and onboarding the tools your team really needs.
Put Marketing at the Core of Your Growth Strategy
Three ways to use marketing as a lever for growth, according to McKinsey research.
The Future of Marketing Is Intergenerational
Older consumers can’t just be an afterthought for brands — but that doesn’t mean just shifting the focus from one generation to another.
Designing a Great Early-User Program
A guide to getting the most from your product’s early adopters.
Maintaining Customer Loyalty in the Face of Inflation
Five trust-building strategies.
When Analytics Should Drive Sales Decisions — and When They Shouldn’t
Two questions leaders should ask before following data-driven recommendations.
Why More Companies Are Getting in on the Resale Game
A conversation with Wharton’s Tom Robertson on the strategic value of owning your secondhand market.
You Need More Than Data to Understand Your Customers
It’s about building deeper relationships, not simply gathering more information.
What Salespeople Get Wrong About Using GenAI
Sellers should be using it as a coaching and learning aid — not just a shortcut to writing a great hook.
How AI Can Help Sales Teams Craft More Personalized Pitches
Historically, creating relevant messaging required a lot of leg work and research. New tools make it much easier.
5 Ways Marketing and Sales Leaders Can Embrace GenAI
A survey of over 600 business leaders from large U.S. companies suggests they’ve been reluctant to do so.