Shift your approach from top-down to middle-out.
Tag: Customer strategy
The New Reality of Digital Nomads
Research identifies three major trends that are shaping behavior among this group, with implications for brands.
How to Build a Start-Up — Without VC Funding
If you’re trying to grow a business without a lot of resources, this episode is for you.
Why More Companies Are Getting in on the Resale Game
A conversation with Wharton’s Tom Robertson on the strategic value of owning your secondhand market.
You Need More Than Data to Understand Your Customers
It’s about building deeper relationships, not simply gathering more information.