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According to SHRM, nearly two-thirds of organizations use AI to generate job descriptions. At the same time, another 40% use it to customize their job postings further and attract target groups more effectively.
Are all AI tools the same? Can they really handle the nuance of job descriptions?
We decided to use 3 of today’s most talked-about AI tools —ChatGPT, Gemini, and Perplexity — to rewrite job descriptions for the same role.
Our goal: Determine which one actually makes a JD more transparent, inclusive, and candidate-friendly.
Methodology
For this experiment, we picked BetterTeam’s ‘Digital Marketing Manager’ job description:
Digital Marketing