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TL;DR
Most EVPs are out‑of‑date. Only 30% of companies say they have a clearly defined EVP – leaving the majority with a muddled or aging message (Mercer People Risk Report ). Communication gaps hurt trust. Just 21% of employees feel their organization communicates its EVP consistently (Gartner). Brand perception drives applications. 75% of job seekers evaluate employer brand before applying (LinkedIn Talent Trends). A refreshed EVP lifts engagement. Acceleron has seen a doubling in the average number of applications per position worldwide after an EVP overhaul (Universum case study). Follow the four‑week sprint below to transform your dusty EVP