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Characteristics of Gen Z in the workplace: insights & strategies

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Born between the late 1990s and early 2010s, Generation Z is shaped by constant technological advancements, a globalized world, and an increased focus on social responsibility. They are digital citizens with expertise in navigating the complexities of technology and social media. Having grown up witnessing economic recessions, climate change, and social movements, Gen Z is a highly conscious and purpose-driven generation. 

Almost 69 million Gen Zs are in the United States (20% of the total population). Falling between the Millennials and Gen Alpha, the Generation Z years are bound to shape the future of work. It is a turning point

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