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What does a YouTube sensation’s $100M funding tell us about talent strategy?
Everything.
The lucrative investment in Dude Perfect caught my eye this week – not just because Taylor Swift’s boyfriend was featured catching more than a football, not just for the impressive audience numbers, but for what it teaches us about scaling talent-first businesses.
Looking at their journey from YouTube creators to a $50M+ revenue powerhouse, and a small(ish) core team of 25, here are 3 key lessons for