Recruiting Headlines

What Are Job Postings (and Why Most of Them Are Bad)

Job postings are the moment you invite someone in.

In many hiring processes, the job posting ends up being a direct copy of the internal job description. But here’s the thing: what works for HR files doesn’t always work in public. Posting a job online should feel more like a friendly invite than a legal document.

A job posting is the public‑facing version of your internal job description; it’s your pitch to candidates. It lives on career pages, job boards, and LinkedIn, designed to answer: “What will I do? What do I need to bring? What’s in it for me?”.

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