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While everyone assumes Google and Apple have recruiting on easy mode, the reality is far more complex. Both big-name brands and lesser-known employers face hiring challenges that can make or break their growth plans.
Brand recognition seems like the ultimate recruiting advantage. When candidates instantly recognize your company name, surely they’ll flock to your job postings, right?
Well maybe, but that’s only part of the story. Google gets 3 million resumes a year but struggles to fill roles. Meanwhile Tiny-Town-in-Ohio Engineering LLC might receive only five applications, interview them immediately, and fill the role inside a week.
Research consistently shows that job seekers