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Exceptional or Average?

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With fall comes HR and TA conference season. From October through December, there are events happening every week around the globe. These conferences are packed with vendor booths, big-name speakers, and the chance to step away from the office for a bit. But there’s a common strategy behind these events that keeps people coming back year after year.

The secret? They won’t tell you that your processes are bad. Instead, they show you how far ahead everyone else seems to be, making you feel like you’re behind.

Picture this: You’re at a session, and they’re talking about how a company

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