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Building Loyalty That Lasts: Q&A With Employment Solutions Ohio on Creating Candidate Connections That Span Decades

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At this year’s Avionté CONNECT conference, we caught up with Christy Carter and Maty Macaulay from Employment Solutions Ohio, a firm that’s become renowned for creating exceptional candidate experiences while scaling smart. 

Their approach? Using technology as a force multiplier for human connection rather than a replacement for it.

From automated birthday texts that feel personal to referral programs that have quintupled their word-of-mouth pipeline, Employment Solutions has cracked the code on operationalizing genuine care. In our conversation, Carter and Macaulay share how they’ve built systems that let their team focus on what matters most — the relationships — while

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