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Choosing the right franchisees is one of the most important decisions you’ll make as a franchisor. A franchisee is not just an owner — they represent your brand to customers, manage teams, and ensure profitability. Selecting the wrong franchisee can have far-reaching consequences affecting your brand reputation, customer experience, and employee retention.
Not all franchisees will have a background in management or business, but the right skills and mindset can help make them successful. In this article, we’ll review what you should look for when considering a new franchisee and how to attract the right candidates to expand your franchise.