Textio and Canvas may get all the press but there are other great marketing tools available to businesses to help grow their own lists. Case in point is this service I found recently called “Join by Text“.
According to its site, “Join By Text lets people quickly and easily sign up for your email list from their phones – increasing leads and opportunities for engagement.” They say its great for any size business from a national TV show to a local non profit so why not employers too.
Here’s how it works;
- Pick a one-word, easy-to-spell keyword your audience will text to a 5-digit number to signup for your email list.
- Create Your Welcome Message and link back to your careers page.
- Sync with your email marketing platform (MailChimp, etc.) so their email is automatically added to your list or download as a CSV file.
Employers could use such a service a few ways.
- Offer candidates an easy way to get on your email list at an offline event by texting a simple code.
- Put the texting keyword in your in your videos for easy signup.
- Add it to your job listings for use on external job boards.
Costs: capture up to 500 emails every month using your keyword for $19/month with a 14-day free trial. There is also a larger plan that lets you capture 1,000 emails per month for $39/month.