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12 years into this business and I see we’re still talking about the same things, having the same fights, and complaining about the same challenges today as when I started.
One might be tempted to think employer branding as a function or idea hasn’t evolved and grown at all. Groundhog Day, but without the hope of an early spring.
And that’s not the case. While there are a million ways to “do” employer branding, I suspect that what holds us back is that we do not have a shared north star, an idea of what excellent employer branding looks like.
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