Hasbro is the toy, gaming, and entertainment company behind Monopoly, Nerf, Transformers, and Magic: The Gathering, and running people strategy for a brand that big takes someone who has done a little bit of everything.
Holly Barbacovi is the EVP & Chief People Officer at Hasbro. Her path started in the Peace Corps in China, wound through Microsoft’s early recruiting days, and eventually landed her at the helm of talent for one of the most recognized brands on earth.
In this episode, she talks about using AI to make sense of thousands of employee survey comments, why hiring the biggest fans of a brand can backfire, and how Hasbro is aging up its products for the generation that grew up with them.
You’ll also hear:
- Why she believes creativity looks forward while AI mostly looks backward
- What “aging up” a brand actually requires from a talent strategy
- Why fans of a brand aren’t always the best hires for it
- How Hasbro protects a 97% retention rate among its top performers
Connect with Holly: https://www.linkedin.com/in/hollybarbacovi/
Learn more about Hasbro: https://corporate.hasbro.com/en-us
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