Candidates are no longer just typing “marketing jobs in Manchester” into Google. They’re asking ChatGPT “what’s it really like to work at Company X?”, prompting Claude to compare benefits packages, and letting AI agents shortlist employers on their behalf. Welcome to the world of Generative Engine Optimisation – where the goal is no longer to rank on page one of search results, but to be cited, quoted and recommended by the AI answer engines that job seekers increasingly trust. The rules of visibility are being rewritten in real time, and most talent acquisition teams haven’t even seen the new rulebook. So what do we actually know about GEO? In this session, we’ll explore how organisations can make sure their employer brand is discoverable, credible and compelling in an AI-mediated job search world.
GEO, What Do We know?
