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Crocs’ CPO: ‘To get business buy-in, HR needs to spend time on the front line’

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The CPO of the almost $4 billion revenue shoe retail giant Crocs is clear: “It’s imperative for HR to have a seat at the table”, but not just to influence fellow C-suite leaders. “I think a lot about the frontline,” Shannon Sisler tells UNLEASH. “I spend a lot of time thinking about the products we create, how we go to market, what the marketing messages are, and how our employees are experiencing…

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